events.
Project Style classes in nine boutiques
Role project manager, concept creator & producer
Date december 2024
Company Vanilia
The Style Classes were exclusive events in nine boutiques, where customers purchased tickets for an evening of personal styling advice. Guests noted their styling challenges on special cards, which were addressed by our style advisors.
The event highlighted the versatility of our collection, inspiring guests to style pieces in new and unique ways. In select boutiques, Skins provided fragrance advice, adding the perfect finishing touch to any outfit.
To complete the experience, drinks and bites were curated in collaboration with local heroes.
Project shopping night Vanilia x Dr. Hauschka
Role project manager, concept creator & producer
Date november 2023
Company Vanilia
To offer our customers the fullest experience of our hospitality and new collection, we organized a shopping night at our Van Baerlestraat boutique in Amsterdam in collaboration with Dr. Hauschka. This brand shares the same values as Vanilia, making it a perfect addition to an evening like this.
We also noticed a natural cross-pollination, as loyal fans of Dr. Hauschka discovered our boutique, while our customers were introduced to their products.