commercial campaigns.

Project move with confidence
Role
project manager, concept creator, art director & producer
Date
september & october 2024
Company Vanilia

In a world that moves fast and changes constantly, she remains unshaken. Our fall collection is for the woman who faces every moment of her day - on duty or off duty - with quiet confidence, knowing that no matter what happens around her, she is always in control. Because true resilience comes from within, and with every step, she moves with purpose and grace.

Photography Fleur Bult
Film Fee van der Wal
Make up Hanan Chahid


project on & off-duty
role
project manager, concept creator, art director & producer
date
may 2024
company Vanilia

To strengthen our brand campaign, we have developed a commercial strategy that from now on divides our collection into two labels. Each label will have its own dedicated page, allowing customers to easily explore the story behind our on- or off-duty label, along with the corresponding items.

Photography Fleur Bult
Hair & Make-up Xiu Yun Yu


Project summer in the city
Role
project manager, concept creator, art director & producer
Date
spring summer 2024
Company Vanilia

From sunlit mornings at the café to golden-hour rooftop gatherings, she embraces every moment with ease. Whether dressed for a breezy afternoon stroll or an elegant evening under the stars, her style adapts to every occasion.

Because summer in the city is more than a season; it’s a state of mind.

Photography Fleur Bult
Film Fee van der Wal
Make up Hanan Chahid


Project it’s our job
Role
project manager, concept creator, art director & producer
Date
october 2023
Company Vanilia

It’s our job to make sure you step into every day feeling ready for whatever comes next. Therefore, we create pieces that empower you. Because true style isn’t just about what you wear; it’s about how it makes you feel. On the work floor and far beyond, we’re here to make sure you feel supported.

Photography Fleur Bult
Film Fee van der Wal
Hair & Make-up Xiu Yun Yu